Get noticed by millions
Anyone with a business, product, service, group or website knows that one fo the biggest challenges they face is getting noticed. Need to announce a grand opening or launch a new product? PressRelease has all the tools you need to write, target and send effective marketing to the correct people: like newspapers, magazines, TV stations, websites, radio stations, columnists and more.
PressRelease allows you to:
Get your news to someone who can publish it
Writing a great story is only half the battle...getting interested people in the media to read and talk about it can prove a challenge if you don't know who to send it to. PressRelease includes a full media database for newspapers, magazines, trade publications, television, radio and online sources that you can quickly send your news to. Over 15,000 media contacts in North America included!
Post your release online for free
Don't want to wait for your news to be published? Press Release helps post your release to online press distribution websites for free. Your news is even sent to Googleâ„¢ News, Yahoo!® News and more where it can be picked up by others in the media or read by millions.
Mail or fax your release to the right people
Don't rely on sending your press release only by email. Sending a printed release by mail or fax can sometimes have a greater impact on the person in the media who picks it up and reads it. PressRelease makes it easy to send a print campaign to better emphasize your message.
Write like a PR pro...
Writing a press release is not as easy as it seems. If you send a release to the media filled with pages of details, there is a good chance they won't take the time to try and find out what your main point is. The tools and pre-written templates in PressRelease help keep your release focused and in a layout that many in the media prefer.
BONUS: Free guide to getting people to read your press release
PressRelease will guide you through the recommended steps on writing a clear, concise press release, and then help you reach the right people in the media who are interested in what you have to say. The free guide also gives helpful tips that will spark interest in your readers.
Powerful press release creation and distribution with no subscription fees
Includes pre-written press releases
Media database includes over 15,000 contacts for the United States and Canada
Regular free updates keep the media database current
Send news by email, mail, or post for free online
A step-by-step wizard quickly prepares your press release
Insert pre-written quotes, company summaries and forward-thinking statements
Add online research to your release that ties credible topics to your message
Send your release by email using plain text or HTML formats
Schedule when to email your press release
Subscribe and Unsubscribe media contacts with a simple click
Get your news posted on the Internet for free
Free guide to getting people to read your press release
And more...
Key Benefits
The first all-in-one software solution
Let's face it…most people don't have the time or money to master the art of writing and distributing a press release. So, why not let Press Release do it for you?
Not sure how to write an effective press release? Pre-written releases have been carefully optimized to capture the attention of editors without boring them.
Not sure who to send your release to? Press Release includes over 15,000 targeted media contacts for the United States and Canada, including email addresses and direct phone numbers.
Wondering how to send your release? Use Press Release to print and mail your story, email it directly to an editor's Inbox, or publish for free online.
Why pay per release or costly subscription services when Press Release can handle it all?
PRESS TIP: Success is often based on exposure of people to your products, services or ideas. Most PR pros recommend sending out news on a regular basis to get noticed by as many as possible and to become familiar in readers minds. This can cost more than you can afford, unless you use Press Release, the only software of its kind, to do this for a single license fee…no subscriptions required!
1) Choose and edit a pre-written press release
Change the text in a pre-written release to fit the message you want to get across to news contacts.
2) Choose which media contacts you want to send to
Quickly pull together your media contact list, and even search for media contacts by City, State, Zip Code, Keyword and more to send targeted news.
3) Send your press release
Email the release to your selected media contacts; print and mail your release; or, submit your news online for free to get it distributed on the Internet
System Requirements
Hardware: PC with Pentium 233 MHz or higher processor
Operating System: Windows 2000, Windows XP, Windows Vista
Memory: 256 MB of RAM
Hard Disk: 150 MB of available hard-disk space
Internet Connection and email account
CD-ROM or DVD-ROM drive (for boxed shipments)
Product Questions
Q. How do I update PressRelease?
A. Simply select "Update" from the file menu:
Once the Update window opens, you can choose to update the software or update the media database (run one at a time). If any updates are available, just follow the instructions during the update installation to get the latest version.
Q. What kind of pre-written templates are included?
A. The template categories in PressRelease include announcements, company expansions, new employees, new products, new services, new updates, new restaurants, company relocation, employee promotion, fundraising, sponsorships, and generic templates. Each category includes both HTML based templates (for visually stunning releases) and Plain Text based templates (simple text based emails that all email clients support). The HTML based templates also feature left justified and center justified emails.
Q. How easy is it to change the templates so that my information shows up instead of the sample text?
A. PressRelease makes it incredibly easy to change the sample text. After the template first opens, you can highlight the text in the Design section and quickly change and format it without worrying about HTML code. For advanced users, the HTML section allows you to directly edit the HTML code behind the release to fine-tune your message. Plain Text based templates are even easier since there is no additional code to look at, only the text in your release. Send yourself a test release to make sure it comes across the way you want before sending it to your media contacts.
Q. Why can't I easily select all included media contacts to send my release to?
A. We absolutely do not recommend you send your release to everyone in the included media contact database. Many editors and writers may not be the right contact for your type of news. For example, if you send a business related release to sports editors, chances are they will consider this SPAM and possibly report your release as abuse. Make sure you select only relevant media contacts by using the Search options to target media near a specific city, state or zip, or keep the contact's title in mind when adding to your list. Following the previous example, if you have a sports related press release that is relevant on a national level, it is ok to do a search for all Sports editors and send your release to the entire results list.
Q. Can I send out my release to my media list at any time of the day?
A. When sending out a release to a large media mail list it is important to get it right. Most Internet providers don't allow you to just start sending out thousands of emails all at once at any time of the day; most have strict guidelines about how many emails can be sent in a certain amount of time, and what time of the day they can be sent. If your list is a hundred or less (and you think it will stay about this size), you probably don't have to worry too much. If your list is larger than a hundred, or you intend to do regular release deliveries, you should call your Internet provider about setting up a business account or find out what you need to do in order to comply with their bulk mail policy.
Q. How do I submit my news online for free?
A. Go to the Web Submission section and click the Edit button in the Free Websites group. You can then select as many of the included websites as you want by checking the checkboxes next to each. Click the OK button to close this window and then click the Open button in the Free Websites group to open each selected website in its own tab. Create a free account on the websites you want to submit to; this is generally a requirement in order to use these websites at no charge. Many also offer optional paid services which improve the visibility and reach of your press release on the Internet.
If you use more than one website to submit your press release to, try using the same Username and Password for each one so you don't get confused later. Your Username and Password can be entered in PressRelease to serve as a quick visual reference when accessing your accounts on each website you use. Once you log on to your account, follow the instructions on the website to submit your release and get it posted (make sure you read their guidelines when adding information to each submission field, or your release may get rejected).
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