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eMarketing Suite Full Download
The Start-to-Finish
eMarketing Solution
Create a complete emarketing plan for Internet marketing
Take charge of your emarketing plan with eMarketing Suite! Create an eMarketing plan using sales forecasting tools, dozens of eMetrics and analysis tools that are integrated with Microsoft Office. Generate a budget, compare campaigns, or measure your success. And you can put it all together in a polished and professional eMarketing plan and presentation.
Tools for accurate and organized planning
- A marketing planning function that helps you develop a detailed emarketing plan with marketing expense, operations and a resulting contribution margin.
- An eMetrics component with over 3 dozen eMetrics that will help you measure the profitability of:
- Email and other direct marketing campaigns
- Effectiveness of banner campaigns
- The lifetime value of your customers
- The anticipated growth of your email list and resulting sales contribution
- See Worksheet Tools for a complete list
- Allows you to quickly and professionally develop a polished eMarketing plan complete with a thorough sales forecast, detailed expense budget and contribution margin statement.
- PowerPoint templates to create a professional presentation on all your calculations.
The eMarketing Suite has also been included with the purchase of a McGraw-Hill textbook called Internet Marketing: Building Advantage on the Net. The eMarketing Suite is quickly becoming the standard e-marketing software for the next generation of marketers.
Worksheet Tools for Your eMarketing Plan
- An emarketing planning function that helps you develop a detailed emarketing plan with marketing expense, operations and a resulting contribution margin.
- An eMetrics component with over 3 dozen eMetrics that will help you measure the profitability of your emarketing plan:
- Email and other direct marketing campaigns
- Effectiveness of banner campaigns
- The lifetime value of your customers
- The anticipated growth of your email list and resulting sales contribution
- Quickly and professionally develop a polished eMarketing plan complete with a thorough sales forecast, detailed expense budget and contribution margin statement.
- PowerPoint templates to create a professional presentation on all your calculations.
Worksheet Examples
eMarketing Suite includes 36 Excel Worksheets to help you plan all your online emarketing campaigns. These spreadsheets help you budget, forecast, and analyze sales, clicks, and advertising and be ahead of your competitors.
Click on a category to see descriptions and screenshots of worksheets available:
Sales ForecastShow projected sales and consolidate all your e-marketing campaigns to forecast sales.
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eBudgetBudget all your internet marketing expenses, both production and operational
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Competitive AnalysisBe the one to keep score and know your strengths. Decide whether possible markets are penetrable or not worth the effort.
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Sales AnalysisCompare forecasts to actual and effectiveness of sales force.
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PricingDetermine prices based on mark-up rate or return on investment
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MetricsThe Metrics Workbook contains dozens of worksheets to help you analyze and forecast your eMarketing efforts. It includes worksheets for customer metrics, email metrics, banner metrics, promotional metrics, web site metrics, and list development. |
eMarketing Suite Sales Forecasts
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This worksheet shows projected sales for all your products and services.
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This revenue forecast provides you with a template to use to estimate the amount of advertising revenue you will derive from various online advertising vehicles.
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This is a template that helps you organize your forecast of how much revenue you will generate each period from each affiliate program that you have joined.
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This template helps you to forecast sales that are driven by the development of your e-mail list and the number of mailings that you do each period.
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This template allows you to forecast revenue based on key web traffic metrics from your server log including: hits, page views, and unique visitors.
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This sales forecast template helps you to organize your sales projections by marketing and distribution channels.
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This worksheet allows you to prepare a sales forecast based on a projected growth rate of sales by product, service, or product line.
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This sales forecast method requires that you predict the percentage you will capture of the total market for your products and services.
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This forecast method requires that you predict the number of units of each product and service that you will sell each period and the projected price per unit that you will be able to charge.
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eMarketing Suite eBudget Worksheets
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This worksheet allows you to project your e-marketing expenses for advertising, mail campaigns, promotional activities, collateral, and other marketing expenses.
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This worksheet allows you to prepare an operations budget for your e-marketing function.
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This worksheet allows you to analyze the effectiveness of your advertising expenditures based on share of voice and estimated market share.
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This worksheet allows you to analyze the profitability of banner ads.
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This worksheet provides a template for you to forecast monthly web site traffic and to chart that projected activity.
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eMarketing Business Evaluation Worksheets
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This worksheet helps you to analyze the strengths that your company has in a particular market (or product offering).
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This worksheet allows you to rate your company and the competition on a series of competitive attributes that you define using a scale of 1 to 5.
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This worksheet allows you to perform a comparison between your company and the competition in critical success factors that you define.
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This worksheet allows you to perform a quarterly analysis of your e-marketing function based on criteria that you define and weights that you assign.
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This worksheet helps you to analyze the attractiveness of a particular market (product) opportunity based on criteria that you can specify and weights that you assign.
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This worksheet helps you to analyze the attractiveness of a particular market (product) opportunity based on criteria that you can specify and weights that you assign.
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This worksheet helps you to set quarterly goals for your e-marketing efforts in the areas of web site traffic, customers, revenue, and costs to build and maintain a web presence.
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eMarketing Suite Sales Analysis
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This worksheet allows you to determine price and volume variances that help explain why actual sales deviated from projected sales.
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This worksheet allows you to track sales force performance metrics such as percentage of sales quota achieved, sales expense ratio, cost per sales call, customer churn rate, and gross profit per customer.
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Profit Measures
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This worksheet allows you to estimate your contribution margin and break-even point based on projected sales, fixed costs, and variable costs.
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This worksheet allows you to calculate the contribution margin for each product (or service) that you sell.
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Product Pricing
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This worksheet allows you to price a product or service based on a mark-up rate and to calculate the expected contribution margin.
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This worksheet allows you to price a product or service based on a desired return on investment and to calculate the expected contribution margin.
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System Requirements:
In order to install and run eMarketing Suite, your system must meet the minimum requirements listed in the table below:
| Operating system compatibility |
Windows 95, Windows 98, Windows Me, Windows NT 4.0, Windows 2000, Windows XP with SP2 |
| Microsoft Office compatibility |
Microsoft Office 97 with SR1 or later, or Microsoft Office 2000, or Microsoft Office XP |
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